Biometric airport travel faces confusion over registration, boarding pass linking, and processes, causing high reliance on manual helpdesks, repetitive queries, and operational overload.
Deployed an AI-powered virtual assistant integrated into the app ecosystem. It provides real-time, step-by-step guidance on registration, facial recognition, process flows, and troubleshooting—acting as an always-on digital support without human intervention.
Enabled instant, scalable assistance, cutting confusion, boosting user adoption, and streamlining operations from manual to automated support.
| Metric | Before | After | ROI |
|---|---|---|---|
| Manual Queries | 10,000/day | 3,000/day | -70% |
| Resolution Time | 10 mins | 30 secs | -95% |
| Helpdesk Load | 80% manual | 20% manual | -75% |
| User Adoption | 60% | 92% | +53% |
| NPS Score | 65 | 88 | +35 pts |